The European Union (EU) has announced a new trademark search process, which will allow companies to find new brands using EU trademark rules.
Under the EU trademark search procedure, companies can apply for a trademark with the help of a trademark expert, or they can go through a trademark application form which requires the approval of both the European Commission and the European Parliament.
The EU has set a target of creating 15 million new brand registrations a year by 2020.
However, this has been hampered by the fact that there are only a handful of brands that qualify for the trademark search.
The new process will help ease the burden on companies that are still waiting for the new rules to come into effect, and will allow them to apply for trademark rights as quickly as possible.
This article was originally published on The Hindu and has been republished with permission.