This article was amended on 11 May 2018 to correct the spelling of the name of the BBC Radio Four ...
What’s a trademark? It’s a thing that people say, and it’s like a brand name, says the former BBC Radio 4 journalist who is a professor at the University of Bath.What’s a trademark? It’s a thing that people say, and it’s like a brand name, says the former BBC Radio 4 journalist who is a professor at the University of Bath.

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