If you’re thinking about trademarking your business, you may have noticed that many of the most valuable trademarks used in branding your company are not available to the public.
And they aren’t cheap.
“It can be a costly process, especially if you want to go after a lot of different types of brands,” says Nick Hald, a trademark lawyer in Los Angeles, who has worked with companies such as McDonald’s and Apple.
The reason, Hald says, is that trademarking can take a lot longer than other legal steps.
“I think there’s a real need to make sure that you’re in the best position possible when you’re filing your trademark application,” he says.
Trademark law generally requires a trademark owner to prove that their trademark has an “immediate and substantial” commercial value and that it is likely to be useful to a large number of people.
In other words, if you have a “significant” potential market for your trademark, then you need to have a good reason for filing your application.
That’s because, as you can see from the chart below, many trademarks are registered for a very long time.
This means they are likely to have been used in a large amount of products and services over time.
The chart also shows how long some of the trademarks have been around.
A trademark’s duration can also be important to remember when trying to figure out how long it’s been since the mark was registered.
“The longer the mark has been in use, the more likely it is that someone will eventually use it in a commercial context,” says Robert M. Haskins, a lawyer in Atlanta, Georgia, who specializes in trademarks.
In the United States, for example, the most common trademarks are listed below.
For each of the following terms, you can click on the link to learn more about how they are registered and the date they were registered.
Some of the terms in the chart were originally created in the United Kingdom.
A more comprehensive list of U.S. trademarks can be found on our Trademark Database.
What you should know about trademarks The following information is not necessarily intended to provide legal advice and is not intended to replace the advice of your legal professional.
The information provided is provided for information purposes only and should not be relied upon for any purpose.
Always seek the advice or views of a licensed professional.
You can reach us at [email protected]
Trademarks are registered trademarks of the U.K. government.
They may not be used or sold without express written permission from Nestled.
The American trademark law has several layers.
In general, trademarks are protected by U.s. and foreign laws, and are not covered by the U,S.
To find out more about the laws that protect trademarks, visit the Trademark Information Center at www.uspto.gov/copyright.
The United States Patent and Trademark Office has a trademark search tool to help you find the trademark you need.