Google’s trademark search tool has registered a trademark for a search term for the term “nike” in India.
Tess Trademarks Search engine has registered “nkela-tm” in the country.
Nike, which is headquartered in the US, had filed for a trademark on the term in India in February 2018, but the filing was delayed and the application was then sent back to the US Patent and Trademark Office for review.
It has since been sent back, and now tess has filed for the trademark, which will allow it to make an offer for the mark.
The word nike has become a popular term in the Indian market.
Its popularity in the world has seen it used in advertising campaigns such as PepsiCo’s ‘The Run’ and the upcoming movie ‘The Grand Budapest Hotel’ in India, where its usage has increased.
In a statement, the tess brand said it will be focusing on “a range of digital properties, including social, video and other digital assets, for the foreseeable future, including the launch of its first business venture in India”.
The company will also focus on the digital market in the near term.