By Patrick Breene and Laura KrantzByPatrick Breena and Laura P. KrantzeA trademark dilutive trademark is one that is often used to avoid paying royalties, or to avoid taxes.
In this case, Google is trademarking the word “Google” in reference to the word itself, as opposed to its Google Maps, Google Drive, Google Docs, Google Search, and Google+ products.
The US Patent and Trademark Office has granted Google trademark registration of the word, and it’s already been used on various products that Google owns.
Google is also using it on its Chrome browser, Gmail, and Chrome Apps.
Google’s trademark filing, dated October 15, does not list any specific use for the word.
Instead, it lists an example of a potential dilutive use of the trademark that would allow Google to claim a monopoly.
Google says the use of “Google,” but not the trademark, is “a potential dilution of the Google brand.”
This could lead to Google being able to claim to have a monopoly over the search engine or the Google Maps service, which is why Google wants to dilute the word in the first place.
The trademark application also says the word could be used for other reasons that Google can’t be sued for, such as in advertising.
The application is not a final word on whether or not Google should use the word on its products, but it’s an indication that the trademark filing is more than a preliminary examination.