2 September 2018 07:09:57A decade after the last official registration of its trademark, Nike is preparing to register its trademark online and at the European Union’s headquarters.
On Monday, the company said it was preparing a registration application for the trademarks Nike, Puma and Reebok, which are used in the footwear and apparel sector.
Its application is expected to be submitted to the European Commission and European Parliament in the coming days.
The new applications will take into account the European Patent Office’s decision to grant its approval to the registration of the marks Nike, Reeboks and Puma.
Under the EU Patent Office rules, the trademark registration process is ongoing and can take up to six months to complete.
However, if approved, the registrations would then have to be approved by a European court, which is not expected to happen until at least the end of 2020.
Nike has previously been granted trademark registration by the European Court of Justice.
However, the process has taken longer in the past due to a number of factors including the fact that the European Parliament and European Commission have had to approve the registration.
The company’s application is likely to be one of the first that go before the European Council on September 30, and the European Commissioner for Intellectual Property and Communications, Margrethe Vestager, is expected, at least for the time being, to take a call on the matter.
“Nike and its allies are seeking to ensure that all the elements of its brand and its products are protected from any potential threat from a number.
of foreign competitors,” Vestager told Reuters last week.
The application is also likely to include some detail about the trademarks that are likely to benefit from the new registration, including the “Nike Brand”, “Reebok”, “Puma”, “NMD” and “Nokogah”.
“Nokogs and Pumas are the best-known trademark for the Puma brand, and Nike will not hesitate to use the trademark to make sure that these trademark holders are aware of the new application,” said a company spokesperson.
A separate company, Reba, is already in the process of registering trademarks for the shoes and apparel products.
The three companies are part of a group of US-based companies that has been developing the “global Nike” brand and is looking to build on that success by applying its global trademark rights.